By Markus Kellermann, Founder of MyPicNow. Updated: December 15, 2025.

I'm Markus Kellermann, and I built MyPicNow in 2024 because getting professional photos shouldn't cost $500 or require scheduling a photographer. Today, over 2,500 people use it to create studio-quality headshots for $19 - all from their phone.

Markus Kellermann

Markus Kellermann

Founder
Spain

"You can teach yourself just about anything."

Follow my journey how to build cool products with AI 👇

MY VENTURES
What I'm working on
📸

MyPicNow

Create realistic photos of yourself with AI

$1.5k/mo
DecJanFebMarApr
💬

Convo

Conversational AI assistant for small businesses

In Development
DecJanFebMarApr
Currently in development phase
MY STORY
How I got here

My Story

After graduating from the University of Vienna with a degree in Economics (which sounded useful at the time), I landed a junior role at a Venture Capital firm. Let's just say... it wasn't a match made in heaven. Six months later, I was out and already hunting for my next adventure.

That led me to an innovative consulting firm in sunny Barcelona, where I worked as a Business Developer. I loved the sun, the beach, the vibe — basically everything except the job. No hard feelings, it just wasn't for me either.

So, I quit. Packed my bags and went on a bit of a self-discovery trip. Thailand, Indonesia, Singapore... and somewhere between coconut water and night markets, I got hooked on the rise of AI. It reminded me of when the internet first showed up and flipped everything upside down.

With my super practical Economics degree (yes, that's sarcasm), I decided to refresh my coding skills and get back into it. I started to relearn the basics and building piece by piece. That's how MyPicNow.com was built — fully by me, using everything I could get my hands on and a lot of trial and error. No team, no shortcuts — just me, my laptop, and a stubborn need to figure things out.

Oh, and fun fact: somewhere during this whole journey, I also applied to a Master's program in Barcelona. Didn't get in. At the time it stung, but now? One of the best things that didn't happen to me. If there's one thing I've learned, it's this: you can teach yourself just about anything. A university degree shouldn't stand in your way to live the life you want.

If you ever want to chat, share feedback, or just say hi — I'm always happy to hear from you. Reach out at admin@mypicnow.com

Sources & References